"Behind every great development, there’s a great team.“
Sonia Ivanova, 29
Taking existing ideas and developing them in order to precisely meet market needs, and at exactly the right time. It’s only possible if we all work together. PASE is a good example.
While remote keyless entry was replacing the old-fashioned car key, we were already envisioning the next step: simply getting into the car and pushing the start button, with no key required. Where did we get the idea? We talked with drivers around the globe and asked them to tell us how they imagined the key of the future. We were able to win over some powerful supporters for our idea and to focus on its development.
Ultimately, we achieved our common goal: an identification transmitter carried by the driver, which will take the place of today's keyless entry device. That’s how we get things done here: behind every development you’ll find an enthusiastic team. It’s a great feeling to be part of that.
